Get New Guests With Geo-Targeted Instagram & Facebook Ads​

We run fully managed Facebook and Instagram ads for restaurants that reach 50,000 - 100,000+ locals every month. These are much different than "boosts", as they bring in new guests with trackable, optimized campaigns. Our system doesn’t just show ads—it captures guest info, follows up automatically, and drives real revenue with a goal of 3x ROI on the first visit. It’s a proven, done-for-you strategy that works day and night while you focus on running your restaurant.

Video awareness

Video ads are an excellent way to capture the feel of your restaurant and showcase what it’s like to visit. These videos can be highly persuasive, but organic video posts often lose momentum quickly. To keep the momentum going and ensure the video continues to gain exposure, we put ad spend behind it. This strategy helps keep your video in front of local audiences and maximizes its impact.

Special Offer

These lead generation ads encourage new guests to visit your restaurant by offering a “gift” in exchange for their contact info, like an email or phone number. It’s not a typical discount – it’s a great way to get attention, build a database of leads, and track visits. Even if prospects don’t visit immediately, they are added to your database for future messaging. This messaging can highlight anything from new menu items, catering, to gift cards, and so much more – generating significant revenue. For example, a St. Louis restaurant sold $27,000 in gift cards from one text to their 35,000 contacts. Common offers include a free appetizer or a $10 gift card with a $50 purchase, tracked through your point-of-sale system.

Contests

These contest campaigns are a powerful way to grab attention and grow your list of email, text, and Facebook Messenger subscribers. They create buzz, get people tagging friends, and can run nonstop, constantly bringing in new contacts. Think of it like a raffle: you can announce a winner whenever it works best for you – monthly, quarterly, even yearly. But the real value isn’t in picking a winner, it’s in building your database and giving people a fresh reason to engage with your brand.

Catering

Promote your high-ticket services like catering and private events. When people search for catering or event venues online, your ads will follow up with them on Instagram and Facebook. To maximize conversions, we highly recommend connecting your appointment booking software like Calendly or iClosed so guests can easily schedule appointments to discuss.

Daily Specials

This campaign is designed to promote your daily specials with highly targeted ads that run only the day before and the day of each event, ensuring maximum efficiency with your ad spend. We’ll showcase offers like Taco Tuesday, Wine Wednesday, Trivia Thursday, Happy Hour, and Weekend Brunch, strategically timing ads to capture attention when guests are making dining decisions. This approach ensures your specials stay top-of-mind for your audience while optimizing ROI.

Retargeting

When someone engages with your Instagram or Facebook page, these ads will automatically retarget them and keep your brand top of mind. In today’s competitive world, it can take 20–30+ views before someone decides to visit. The impact grows over time as your retargeting list expands and more people see your ads again and again.

Reservations

These campaigns spotlight your best content to drive guest reservations. With platforms like OpenTable and Resy, tracking visits and campaign performance becomes seamless, even without special offers. Many restaurants have incredible video content that often goes unseen organically. By using targeted ads to direct potential guests to book a reservation, you not only boost visibility but also significantly increase bookings, turning great content into results.

Birthday

Birthday offers work similarly to the general special offers, but they specifically target individuals whose birthdays are coming up. This type of ad helps capture new contacts, encourages group bookings, and enhances the birthday guest’s experience, increasing the likelihood they’ll become loyal customers. If your restaurant has a private dining area, these ads are perfect for promoting group reservations and large parties. Typical birthday offers include a free dessert or a $10 gift card with a $50 purchase. Guests show the green checkmark on their phones to redeem the offer, and restaurants track it in their POS system just like other promotions.

Thousands of Case Studies

Native Tongues Taqueria

In just the first 30 days, this three-location Mexican restaurant in Calgary saw a strong return on their investment, clear proof of concept, and built solid momentum to scale their ads further. Before this, they weren’t advertising consistently, but now they understand the value and are using it as a key driver for revenue growth.

✅ Views: 195,063
✅ Subscribers: 1,828
✅ New Guests: 187
✅ Return on Ad Spend: 3 to 1 

Pokito

In just the first 30 days, this two-location poke shop in Toronto saw a strong return on investment and collected thousands of new leads they can now target with their catering promotions.

✅ Views: 133,424
✅ Subscribers: 1,347
✅ New Guests: 274
✅ Return on Ad Spend: 2.7 to 1 

Hanoi Drip Coffee

In 9 months, this two-location Vietnamese coffee shop in Vancouver saw an incredible return on their investment bringing in thousands of new customers, leads, and brand exposure. They were amazed at how effective, trackable, and consistently profitable digital advertising could be.

✅ Views: 2,724,220
✅ Subscribers: 19,036
✅ New Guests: 9,354
✅ Return on Ad Spend: 8.3 to 1 

Twist Hot Chicken

Over 15 months, a hot chicken sandwich restaurant in Arizona saw a dramatic increase in sales. The owner even said, “We should be a case study for how well this works.”

✅ Views: 1,516,094
✅ Subscribers: 7,478
✅ New Guests: 4,524
✅ Return on Ad Spend: 3.2 to 1 

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